Blog

Podcast EP 20 Rewind: Parking Pros and Marketing Must-Knows

October 21st, 2024 | Courtney Cooper

In Segment 1 of this episode of Harder Than It Looks, we welcome Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking.

In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout.

Unlocking the Future: AI’s Role in Parker’s Business Strategy

October 9th, 2024 | Katelyn Perman

Artificial intelligence (AI) is reshaping industries at an incredible pace, and businesses that fail to integrate it into their operations risk falling behind. At Parker Technology, we’re not just looking at AI as a trend, but as a transformative tool to enhance both our customer experience and internal efficiency.

In this blog, we’ll share how AI has become a part of our operations and how it’s helping us shape processes and discover new opportunities.

Parker People Series:Tammy Baker, Managing Quality Customer Service

October 3rd, 2024 | Katelyn Perman

In this special series, we’re excited to feature some of our very own Parker People, by sharing their stories from previous episodes on our podcast.

Today, we’re focusing on Tammy Baker, COO, and the complexities of delivering exceptional customer service.

Maximizing Revenue and Customer Service: Overcoming Today’s Parking Industry Challenges

September 20th, 2024 | Katelyn Perman

In today’s evolving parking industry, operators face numerous challenges that threaten both revenue and customer satisfaction. From budget constraints to revenue recovery exceptions, parking facilities must adapt to a rapidly changing environment to maintain profitability.

With increasing pressure to do more with less, how can parking operators navigate these obstacles while continuing to provide excellent service?

How We Transformed Parking, One Call at a Time

September 12th, 2024 | Brian Wolff

The history of Parker Technology can be traced all the way back to the early 2000s when parking operators began removing cashiers and replacing them with automated parking and revenue control systems (PARCS). At that time, the concept of replacing actual humans with virtual humans via technology became the focus of the company. Patents were filed for the novel use of two-way video technology in a parking facility when a parking customer experienced an issue. Multiple patents were eventually secured as automation became the norm in parking facilities.

Podcast EP 19 Rewind: Big Ten Parking & Female Fleet Leadership

September 11th, 2024 | Courtney Cooper

In this episode of Harder Than It Looks, we welcome Ross Allanson, who is the Director of Parking at the University of Minnesota, Twin Cities Campus. Ross is an industry veteran, having been in parking since 1989. He shares his wisdom on alternative transportation, micro-mobility, and efficient event parking.

In segment two, we sit down with Kathy Wellik, CAFM and Senior Client Success Manager of Agile Fleet to talk about her experience in fleet management.

Podcast EP 18 Rewind: Equity, Engagement, and Enneagrams

August 28th, 2024 | Courtney Cooper

In this episode of Harder Than It Looks, we welcome Kenyata Smiley, Transportation Planning Department Manager at HNTB, who shares her inspirational journey from Chattanooga to leading multimodal transportation projects, emphasizing strategic planning, equity, and community engagement. She also discusses her work with the Conference of Minority Transportation Officials and Delta Sigma Theta sorority.

Parker People Series: Lynda Black, Tackling Talent Challenges

August 21st, 2024 | Katelyn Perman

In this special series, we’re excited to feature some of our very own Parker People, by sharing their stories from previous episodes on our podcast.

In this blog post, we dive into the world of frontline management with Lynda Black, Senior Operations Manager at our Indianapolis Call Center.

Podcast EP 17 Rewind: Unveiling Parking Challenges and Cross-Sector Innovations

August 15th, 2024 | Courtney Cooper

In this episode of Harder Than It Looks, Brandy Stanley shares her journey from a valet to a VP role at FLASH, discussing industry challenges, technological advancements, and community importance.

In segment two, Toph Day highlights Rally (use code: rallytoph to get a discounted ticket) and all the things that make this conference one-of-a-kind. He also shares insights into cross-sector collaborations, education shifts, and Indiana’s new growth-stage fund supporting scaling companies.

Unlocking Success in Gateless Parking

August 9th, 2024 | Katelyn Perman

Managing parking facilities efficiently can be a daunting task, especially if they are gateless.

Gateless parking systems have gained popularity in recent years, offering a more seamless and convenient experience for customers. However, implementing these systems comes with its own set of challenges like digital discrimination, low compliance rates and safety concerns.

In this blog post, we’ll discuss the current challenges, key concepts and actionable insights to streamline your parking operation.