Skip to main content

Our Podcast

Harder Than It Looks

Harder Than It Looks podcast

We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.

We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.

We’re thrilled you’ve listened to our podcast! Find past show details below, with links for where to listen. Additionally, if you’d like to get plugged in, subscribe to our monthly newsletter in the form below.

Finally, if you enjoyed these episodes, fill out this survey so we can continue to deliver great podcast episodes!

Subscribe to Our Podcast

Listen to Past Episodes

[May 15, 2024] Tackling Challenges of Concession Agreements with Sarah Blouch and Customer-Centric Advocacy with Jyo Shukla

In this episode, we discuss the challenges of tackling concessions with Sarah Blouch, CEO of CampusParc, and speak with Jyo Shukla, author of “Customer Success Mindset.”

[May 1, 2024] Introducing: The Parketing Collective and Ultra Distances with New Shoe Day

In this episode, we announce the creation of the “Parketing Collective” – and our three guests provide a masterclass in parking marketing or “Parketing.”

In part two, we sit down with Casey Crouse to dive into the intricacies of Ultra Marathons and New Shoe Day.

[April 17, 2024] Bridging the Lone Star State of Parking Confusion with Walt Gray and Celeste Ching

Everything is bigger in Texas – including the parking. In Episode 11, Walt and Brian discuss the difficulties of balancing limited parking resources and the emotional aspects of relocating employees for space optimization.

In part two, we talk with Celeste Ching, who joins us to talk about two things that are both harder than they look: starting a company and homeschooling four kids. 

[Mar 20, 2024] Theater to Parking: Andrew Sachs’ Unlikely Path to Industry Leadership

Andrew Sachs is not your typical parking industry professional. With a background that spans commercial real estate, venture capital investment, and digital media, Andrew brings a unique perspective to the table.

In part two, Nate Spangle shares his journey to becoming the head coach of the varsity wrestling team at Bishop Chatard and the influence of his wrestling coaches.

[Feb 21, 2024] License Plate Lessons: Parking Enforcement Innovations

We sat down with Isaiah Mouw, president of PAVE Mobility, who delves into the complexities, untapped potential, and innovations around gateless parking and automated enforcement in the parking industry.

In part two, Larry Cohen, CAPP talks about his decision to self-publish, the process of writing his follow-up book, and his ambitions of turning his parking adventures into a comedy TV show.

[Jan 25, 2024] Unveiling the Complexity of Curb Management

This episode features a conversation with Mary Catherine Snyder, a veteran parking strategist with the Seattle Department of Transportation (SDOT). We discuss the complexities and importance of efficient curb management, the dynamic challenges of parking policy and enforcement, as well as the role of technology in streamlining on-the-go parking and promoting greener, more sustainable urban mobility.

Also featuring Tammy Baker about a job we all know is harder than it looks, customer service in the parking industry.

[Dec 20, 2023] Driving Innovation: From Valet to Visionary in Parking Tech

Today’s guest is Ethan Glass, the Co-Founder and CEO of Ocra, a parking management platform. We discuss Ethan’s journey from parking cars to building software for the parking industry. Ethan shares the challenges they faced in the early days of their business, such as inventory allocation and communication issues.

Also featuring Ethan’s father Dan Glass and insights around creating and running a business.

Marlene Cramer

[Nov 29, 2023] The Permits to Technology: The Evolution of Parking Operations

We sat down with Marlene Cramer, the Director of Transportation and Parking Services for California Polytechnic State University, San Luis Obispo. We discuss the complexities of the parking industry, the challenges of promoting sustainable transportation, and the importance of technology in improving efficiency.

Also featuring Andy Witham and the process of winning an Emmy.

Maria Irshad

[Oct 25, 2023] Parking and Politics: How Maria Irshad Gets All the Stakeholders at the Table

We interviewed Maria Irshad, Deputy Director for Park Houston and discussed various topics related to curbside management, public stakeholder engagement, time management, and Maria’s journey in the parking industry. Maria shares her story of how she unexpectedly got into the parking industry and became passionate about it.

Also featuring Tim Maginn who discusses the hardest aspects of hiking to Mt. Everest Base Camp.

[Sep 28, 2023] Empowering Employees: Leadership Lessons in Parking with Don Charley

In this episode, we sat down with Don Charley, the Assistant Vice President of Parking Service Line for the University of Pittsburgh Medical Center’s Hospital Division. We discuss various topics including thriving in an ever-changing environment, managing diverse parking customers in a healthcare setting, and the importance of personalizing parking.

Also features two Parker CSRs who discuss the hardest aspects of their jobs.

Peter Lange

[Aug 23, 2023] The Parking Puzzle: How Texas A&M University Cracks the Code with Peter Lange

In this episode, we sit down with Peter Lange, Associate Vice President of Transportation Services at Texas A&M University College Station. We discuss topics such as hiring employees based on their previous work, managing manpower, motivating millennial student workers, and implementing parking solutions.

Featuring Lynda Black who shares her strategies for managing frontline workers at Parker Technology’s Indy-based call center.

Julie Dixon

[Aug 23, 2023] Unleashing the Power of Customer Service in the Parking Industry with Julie Dixon

We’re thrilled to share with you the latest episode of Harder Than it Looks where we had the pleasure of hosting Julie Dixon, the founder and owner of Dixon Resources Unlimited. Julie’s journey is a testament to the power of perseverance, dedication, and an unwavering commitment to customer service.

Features Kent King, who shares the mental challenges that triathletes face.

Brett Harwood

[Aug 23, 2023] Parking Pioneers: Unveiling the Secrets of Success with Brett Harwood

In this episode, we had the pleasure of hosting Brett Harwood, a renowned figure in the parking industry. Brett’s journey from lawyer to business executive, and his experiences in growing his family business, are nothing short of inspiring.

Interested in being on the podcast?

Or have someone in mind who would make a great guest? Please introduce us!

Subscribe to Our Newsletter