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Our Podcast

Harder Than It Looks

Harder Than It Looks podcast

We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.

We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.

We’re thrilled you’ve listened to our podcast! Find past show details below, with links for where to listen. Additionally, if you’d like to get plugged in, subscribe to our monthly newsletter in the form below.

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Listen to Past Episodes

Maria Irshad - Harder Than It Looks podcast

[Oct 25, 2023] Parking and Politics: How Maria Irshad Gets All the Stakeholders at the Table

We interviewed Maria Irshad, Deputy Director for Park Houston and discussed various topics related to curbside management, public stakeholder engagement, time management, and Maria’s journey in the parking industry. Maria shares her story of how she unexpectedly got into the parking industry and became passionate about it.

Also featuring Tim Maginn who discusses the hardest aspects of hiking to Mt. Everest Base Camp.

[Sep 28, 2023] Empowering Employees: Leadership Lessons in Parking with Don Charley

In this episode, we sat down with Don Charley, the Assistant Vice President of Parking Service Line for the University of Pittsburgh Medical Center’s Hospital Division. We discuss various topics including thriving in an ever-changing environment, managing diverse parking customers in a healthcare setting, and the importance of personalizing parking.

Also features two Parker CSRs who discuss the hardest aspects of their jobs.

[Aug 23, 2023] The Parking Puzzle: How Texas A&M University Cracks the Code with Peter Lange

In this episode, we sit down with Peter Lange, Associate Vice President of Transportation Services at Texas A&M University College Station. We discuss topics such as hiring employees based on their previous work, managing manpower, motivating millennial student workers, and implementing parking solutions.

Featuring Lynda Black who shares her strategies for managing frontline workers at Parker Technology’s Indy-based call center.

[Aug 23, 2023] Unleashing the Power of Customer Service in the Parking Industry with Julie Dixon

We’re thrilled to share with you the latest episode of Harder Than it Looks where we had the pleasure of hosting Julie Dixon, the founder and owner of Dixon Resources Unlimited. Julie’s journey is a testament to the power of perseverance, dedication, and an unwavering commitment to customer service.

Features Kent King, who shares the mental challenges that triathletes face.

[Aug 23, 2023] Parking Pioneers: Unveiling the Secrets of Success with Brett Harwood

In this episode, we had the pleasure of hosting Brett Harwood, a renowned figure in the parking industry. Brett’s journey from lawyer to business executive, and his experiences in growing his family business, are nothing short of inspiring.

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