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Category: Thought Leadership

Women's History Month

The Impact of Women in Parker Technology’s History

Since its inception, Parker Technology has reshaped customer service and technology in the parking industry. While we’ve made strides in efficiencies and automation, our success story is woven with the contributions of remarkable women who play integral roles in our organization’s past, present, and future.

Let’s dive into the remarkable impact of these women on our company’s history.

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Navigating Challenges

Navigating Challenges Pt. 2: Enhancing Efficiency and CX

In the parking industry, efficiency and customer satisfaction are key.

Parking operators constantly seek innovative solutions to streamline operations, reduce staffing burdens and ensure a consistent and positive experience for their customers.This blog dives into six case studies that show how cutting-edge technologies and strategic collaborations have revolutionized parking management across various sectors, focusing on freeing up staff, implementing two-way video communication and maintaining consistency in customer service.

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Overcoming Challenges in a Gateless Era Pt. 2

Numerous parking locations have shifted from gates to gateless to address frequent problems, such as equipment malfunctions, user error and software glitches. While these gateless solutions solved some common issues, many parking customers struggle to understand and adapt to gateless parking, even when conspicuous instructions are available.

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Overcoming Challenges in a Gateless Era Pt. 1

Here at Parker Technology, we take great pride in delievering seamless parking solutions with our highly effective software and 24/7 support. Our solutions empower parking facilities to deliver quality customer experiences, and we offer software and support for gated and gateless garages.

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Issues & Resolutions Page

Navigating Challenges: How We Elevated Our Client’s CX Pt. 1

The parking and mobility industry is constantly evolving. In the past few years, we have seen a major shift towards innovative technology like LPR, EV charging, digital signage, mobile payments and reservations, etc. We have also seen a change in the importance of customer experience. Parking operations now seek inventive solutions to enhance their efficiency and elevate the customer experience. They do this through technology and people.

This blog explores four of our case studies, showcasing how these operations tackled unique challenges and successfully transformed their customer service operations.

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End of Year Video Thumbnail

2023 Year In Review: Unprecedented Success

As we say goodbye to 2023, it’s with immense pride and gratitude that we reflect on an extraordinary year marked by remarkable achievements, growth and innovations. In the words of Brian Wolff, our President & CEO, “2023 was an extraordinarily successful year for Parker Technology.”

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Gateless Lot

Bringing Value to Gateless Facilities

In the ever-evolving landscape of parking management systems, Parker Technology is a key player in revolutionizing customer service for gateless parking operations. While 90% of our business derives from calls initiated in facilities with Parking Access and Revenue Control System (PARCS), at lane or pay-on-foot devices, our impact extends beyond traditional gate-secured facilities. This blog delves into the unique challenges faced by gateless facilities and how at Parker Technology we are not just adapting, but thriving in this paradigm shift.

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Brand Identity

The Importance of Building a Brand in the Parking Industry

Your brand is much more than its aesthetic identity. It communicates your company’s vision and purpose. It is the story that differentiates your parking operation from your competitors. A brand also explains its promise to its customers and how it fulfills it. A strong brand identity should earn the trust of your target audience so they choose your business.

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Management 101: Finding & Keeping Talent

In the dynamic world of business, effective management is a key component of success, and this holds true even in seemingly unconventional sectors like parking management.

In a recent episode of “Harder Than It Looks: Parking Uncovered,” Brian sat down with Lynda Black, a call center manager based in Indianapolis. The focus of their discussion? The common challenge of finding and retaining top-tier talent, particularly on the frontline.

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