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Category: Thought Leadership

Fierce Determination

Leadership 101: Fierce Determination

In today’s rapidly evolving business landscape, effective leadership is the bedrock of success. Whether you’re at the helm of a parking services company or leading a multinational corporation, the challenges of navigating an increasingly competitive market and retaining top talent can be daunting.

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Technology Partners

Unlocking Success: Choosing the Right Tech Partner

In the rapidly evolving parking industry, selecting the right technology partner has become a strategic decision that can shape the trajectory of your business. A successful tech partnership goes beyond providing mere tools; it brings expertise and experience that empower you to focus on your core mission and vision. It amplifies your business model, enhancing efficiency and delivering unparalleled value to your services.

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Driving Innovation

Driving Innovation: The Power of Start-ups in the Parking Ecosystem

For a company to succeed as a parking solution, two critical components for success are experience and innovation. The parking ecosystem is rapidly evolving with the introduction of new software technologies that enhance the experience of parking customers. Because of this changing landscape, the parking ecosystem needs both established companies and start-ups to drive our industry forward.

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Collect Revenue

The Right Consumer Engagement Tactics Will Drive Revenue

Numbers show that the parking industry has recovered from the COVID-19 pandemic. In 2020, revenues were only $58 billion, 56% less than in 2019. In 2023, projections for revenue come in at about $144 billion, a 10% increase over 2019. However, you must continually hone your approach in this highly competitive parking landscape.
Start with the right customer engagement tactics to maximize revenue and give your customers an exceptional experience.

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How to Implement Technology Successfully

Current and emerging technologies are finding their way into every aspect of our lives. The world of parking is no exception. Tech helps parking operators use space more efficiently, which makes it an asset in crowded urban areas where square footage is at a premium. And of course, technology has the power to make parking more convenient for drivers.

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Parking Garage

The Evolution of Labor in Parking

When the first commercially available cars hit the road in the United States in the early 1900s, they revolutionized American life. By 1929, there were 23 million cars on American streets and thoroughfares. While automobiles increased convenience, they also introduced some logistical challenges, including traffic management, road rules and (of course) parking.

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4 Steps for Successfully Developing Talent

Any company that hopes to continue growing can do so by prioritizing its most valuable asset: its people. At Parker Technology, our people are our power. Every employee brings a unique skillset to the table, and developing talent is paramount to the advancement of our mission.

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Customer Experience

How CX Drives Operational Efficiency + Effectiveness

At Parker Technology, we strive to create an exceptional customer experience (CX) for your parking patrons. We also work to ensure your organization is operating efficiently and effectively. Those three aspects — customer experience, operational efficiency and effectiveness — are inextricably linked.

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