Maybe you noticed…we unveiled a new brand campaign last quarter! Officially released at the Parking Industry Expo the week of March 27th, our brand refresh reflects the company’s transformation over the last several years to a technology-led services company, reliant on both people and technology to deliver an excellent customer experience.
We will continue investing in our high-quality service and will continue driving innovation into our software platform, all in an effort to be more valuable to our customers and to bridge the gap between parkers and parking automation when there is confusion, or issues arise.
“The past several years at Parker Technology have been really exciting. We’ve experienced tremendous growth, made significant enhancements to our software platform, and made a name for ourselves in the parking industry. An integral part of our company’s DNA is to continue evolving how we provide value for our customers, work with partners and position ourselves in the industry. With several big technological innovations on the horizon, it seemed like the perfect time to implement this brand refresh, and no better place to start than with our logo.”
Heidi BarberVP of Marketing at Parker Technology
Elements of our new brand refresh include:
- New Logo: As one of the most recognizable and representative elements of the brand, it was long-overdue for our logo to get a refresh. The new logo features a subtle “P” and “T.” This not only depicts Parker Technology, but it also represents the fusion of both people + technology as integral parts of our robust solution.
- New Brand Colors: In addition to the logo, the colors have been altered slightly, with the shift from the bright sky-blue accent to a more muted grey-blue, depicting maturity and trust. Additionally, orange is no longer part of the color-palette. Instead, neutrals (white and dark grey) are used to evoke quality, neutrality, and authenticity.
- New Domain: To mitigate any confusion around our identity, you may have noticed that our website domain changed to match our company name: www.parkertechnology.com (no longer HelpMeParker or HMP, which was never the company’s name).
- New Mission Statement: To optimize customer experience and revenue for our clients, and their customers, by providing a workflow platform and outsourced exception handling to manage operations more efficiently.
We couldn’t be more excited to move forward with our new look, representative of our commitment to innovation and vision of being the industry’s customer experience solution of choice.
At Parker Technology, we recognize the ever-changing nature of the parking industry. Therefore, we continually strive to seek out innovative solutions to meet our customers’ needs.
Contact us today for more information on how our solution can fit your operation.