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Author: Heidi Barber

Gateless Lot

Bringing Value to Gateless Facilities

In the ever-evolving landscape of parking management systems, Parker Technology emerges as a key player in revolutionizing access control in gateless facilities. While 99% of Parker’s business focuses on answering intercom help calls initiated by a HELP button in Parking Access and Revenue Control System (PARCS) lane devices, our impact extends beyond traditional gate-secured setups. This blog delves into the unique challenges faced by gateless facilities and how at Parker Technology we are not just adapting but thriving in this paradigm shift.

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Collaboration

Collaboration + Partnerships Are the Key to Success in Parking Operations – Part 2

Sometimes meaningful collaboration can even mean partnering with organizations you may have previously thought of as competitors. After all, it’s far better to fully serve your customer’s needs and foster positive, lasting relationships with them by partnering with a “competitor” that complements their facility’s particular skill set than it is for either organization to provide substandard service and lose a customer forever. At the end of the day, if you’re serving the customer’s needs, it’s a win for everyone.

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Driving Innovation

Driving Innovation: The Power of Start-ups in the Parking Ecosystem

For a company to succeed as a parking solution, two critical components for success are experience and innovation. The parking ecosystem is rapidly evolving with the introduction of new software technologies that enhance the experience of parking customers. Because of this changing landscape, the parking ecosystem needs both established companies and start-ups to drive our industry forward.

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Collect Revenue

The Right Consumer Engagement Tactics Will Drive Revenue

Numbers show that the parking industry has recovered from the COVID-19 pandemic. In 2020, revenues were only $58 billion, 56% less than in 2019. In 2023, projections for revenue come in at about $144 billion, a 10% increase over 2019. However, you must continually hone your approach in this highly competitive parking landscape.
Start with the right customer engagement tactics to maximize revenue and give your customers an exceptional experience.

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How to Implement Technology Successfully

Current and emerging technologies are finding their way into every aspect of our lives. The world of parking is no exception. Tech helps parking operators use space more efficiently, which makes it an asset in crowded urban areas where square footage is at a premium. And of course, technology has the power to make parking more convenient for drivers.

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Parking Garage

The Evolution of Labor in Parking

When the first commercially available cars hit the road in the United States in the early 1900s, they revolutionized American life. By 1929, there were 23 million cars on American streets and thoroughfares. While automobiles increased convenience, they also introduced some logistical challenges, including traffic management, road rules and (of course) parking.

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Customer Experience

How CX Drives Operational Efficiency + Effectiveness

At Parker Technology, we strive to create an exceptional customer experience (CX) for your parking patrons. We also work to ensure your organization is operating efficiently and effectively. Those three aspects — customer experience, operational efficiency and effectiveness — are inextricably linked.

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