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Case Study

Downtown Tempe

In Tempe, Arizona, managing parking operations while the city grows rapidly poses significant challenges. By utilizing Parker Technology, the city adapts to growth demands, staffing challenges, and creates a better parking experience for citizens and visitors alike.

The Final Piece of the Parking Puzzle in Tempe, Arizona 

It’s no surprise that Tempe, Arizona is one of the fastest-growing cities in the United States. There’s a common cliché about cities offering a little of everything people could want. Well, Tempe offers a lot of everything anyone could want. For people who love the sun and outdoor recreation, it offers more than 300 days of sunshine every year. For food lovers, there are over 200 restaurants in and around the city. There are also numerous parks and lakes, museums, hiking trails, and arts centers. For sports lovers, three major league baseball teams visit for spring training, and the NHL’s Arizona Coyotes play their home games in Tempe’s Mullett Arena.

Tempe is also an industrial powerhouse. Some of the world’s best-known aerospace, software development and manufacturing, and solar energy research companies (to name just a few industries) have a presence in Tempe.

And on top of all this, it’s also a college town. It’s home to Arizona State University, one of the largest universities in the United States. ASU has more than 70,000 students and is well known in the college sports world as the home of the ASU Sun Devils.

Tempe may be the perfect place to live, work, or visit, but its popularity offers significant parking challenges. Simply put: more people mean more cars on city streets, which can lead to a potentially volatile parking situation. Running Tempe’s parking system is a complex and challenging job. Anthony Strait, Downtown Tempe’s Vice President of Parking Operations, is the man charged with managing the city’s parking system. He’s a firm believer in using technology to make parking more efficient, while improving the parking experience. 

“I like leveraging technology from an efficiency standpoint and to improve the parking experience, but there’s also a sustainability aspect to it,” said Strait.  

City-Wide Customer Service

Parker Technology’s customer service solution is one of the technologies Strait relies upon to improve the parking experience in Tempe’s municipal parking facilities.  

“Parker Technology’s platform is perfect for my operations,” said Strait. “Since we partnered with Parker, the user experience has become much better. There are all sorts of little nuances that can happen with a parking operation that you wouldn’t otherwise know if you didn’t have the right technology.” 

From a customer service perspective, Parker provides a direct connection between drivers and trained customer service representatives when a problem arises while parking. Parker Technology’s cloud-based software platform and API integration with the City’s FLASH equipment is what facilitates this connection so seamlessly. Not to mention, Parker’s representatives are trained to identify the nature of the problem and work with the driver to solve the problem and get them on their way. 

“Parker’s representatives handle driver complaints in a consistent and professional manner which provides me with piece of mind knowing one of the critical components to the operation is in good hands.” 

Anthony Strait, VP of Operations at Downtown Tempe Authority

Data Collection and Management

“Parker’s software allows me to know the full story on customer interactions. For instance, we have a frequent user who often complains about rude staff interactions. With the data in Parker’s platform, I can go back and review the video footage of the interaction to see what happened. In this instance, we found that the person complaining was actually treating our staff rudely.”  


Anthony Strait

VP of Operations at Downtown Tempe Authority

Remedying Staffing

Tempe’s parking operations division, like many employers, has found it increasingly difficult to find and hire staff. The United States has been experiencing a labor shortage since the end of the Covid pandemic, and employers of all types find themselves short staffed. Fortunately, for parking owners like the City of Tempe, the automation trend that has dominated parking in recent years also allows parking owners to operate with fewer employees, moving staff from collection booths at facility exits to serve other essential roles or allowing fewer staff to cover more facilities.  

Parker Technology is an essential tool in an automated parking world because it makes sure there is a person available to help even when there is no staff onsite, or if onsite staff is busy elsewhere. This has been a particularly important benefit for Tempe’s parking operations.  

“After integrating Parker Technology, we now have coverage 24/7. Now I’m able to have an attendant there, at the push of a button, no matter what time it is. If there’s a problem, we know somebody’s going to answer and a live person is going to come onto the video screen, no matter what time it is. And so, by leveraging technology, we’re able to offer that increased level of service to the parkers who are using our facilities.”

Anthony Strait, VP of Operations at Downtown Tempe Authority

A Technologically Advanced Municipal Parking Operation

“From someone who started out in a booth, what Parker and their team do is amazing. How they handle themselves every call, call after call every day, every shift, is remarkable. It takes a very special type of person to be able to do what Parker’s people do.” 

Anthony Strait, VP of Operations at Downtown Tempe Authority