ROI Playbook – Turning Insights Into Value
If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.
In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”
The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.
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